On February 10, 2020, the Belgian Data Protection Authority published its Recommendation on data processing activities for direct marketing purposes. The Recommendation aims to clarify the complex rules relating to processing personal data for direct marketing purposes.
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On November 5, 2019, Representatives Anna G. Eshoo (CA) and Zoe Lofgren (CA) introduced the Online Privacy Act, which is sweeping legislation that would create federal privacy rights for individuals, require companies to adhere to data minimization and establish a federal Digital Privacy Agency.
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Alastair Mactaggart, drafter of the 2018 California ballot initiative that served as the basis for the California Consumer Privacy Act of 2018, announced that he is filing a new initiative for California’s November 2020 ballot, the California Privacy Enforcement Act.
Continue Reading Drafter of CCPA Ballot Initiative Filing New Privacy Proposal for the 2020 Ballot

On August 8, 2019, the FTC announced that Unrollme Inc. (“Unrollme”), an email management company, agreed to settle allegations the company deceived consumers about how it accesses and uses their personal emails. Unrollme offered users a service whereby the company would help unsubscribe users from unwanted subscription emails. In connection with this service, Unrollme required users to provide the company with access to their email accounts. The FTC alleged that Unrollme falsely told consumers it would not “touch” their personal emails. In fact, the FTC alleged, Unrollme shared its users’ email receipts (“e-receipts”) (i.e., emails sent to consumers following a completed transaction) with its parent company, Slice Technologies, Inc. The FTC’s complaint alleged that the parent company used information from the e-receipts (such as the user’s name, address, and information about products or services the individual purchased) for purposes of its own market research analytics products.

Continue Reading Unrollme Inc. Settles with FTC Over Allegedly Deceptive Email Practices