On October 17, 2018, the French data protection authority published a press release, detailing the rules applicable to devices that collect personal data from users’ mobile phones (media access control address) for the purposes of measuring the advertising audience and traffic in shopping malls and other public areas.
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On July 19, 2018, the French Data Protection Authority announced that it served a formal notice to two advertising startups headquartered in France, FIDZUP and TEEMO. Both companies collect personal data from mobile phones via software development kit tools integrated into the code of their partners’ mobile apps—even when the apps are not in use—and process the data to conduct marketing campaigns on mobile phones.
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On April 30, 2018, the Federal Trade Commission announced that BLU Products, Inc. agreed to settle charges that the company allowed a third-party service provider to collect consumers’ personal information without their knowledge or consent, notwithstanding the company’s promises that it would keep the relevant information secure and private.
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