On September 21, 2022, Denmark’s data protection authority Datatilsynet announced its guidance that Google Analytics, Google’s audience measurement tool, is not compliant with the EU General Data Protection Regulation.
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Google Delays Third-Party Cookie Phaseout Until 2024
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On July 27, 2022, Google announced that it is delaying its plans to phase out third-party cookies in the Chrome web browser.
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Italian Garante Bans Google Analytics
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On June 23, 2022, Italy’s data protection authority determined that a website’s use of the audience measurement tool Google Analytics is not compliant with the EU General Data Protection Regulation, as the tool transfers personal data to the United States, which does not offer an adequate level of data protection. …
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Google to Launch Google Analytics 4 in an Attempt to Address EU Privacy Concerns
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On March 16, 2022, Google announced the launch of its new analytics solution, Google Analytics 4, which will no longer store IP address.
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Austrian DPA Finds Data Transfers Resulting from Analytics Cookie Use to Be in Violation of GDPR Data Transfer Requirements
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The Austrian data protection authority recently published a decision finding that the use of Google Analytics cookies violates both Chapter V of the GDPR, which establishes the rules on international data transfers, and the Schrems II judgment of the Court of Justice of the European Union.
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CNIL Fines Big Tech Companies 210 Million Euros for Cookie Violations
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On December 31, 2021, the French Data Protection Authority (the “CNIL”) imposed a €150,000,000 fine on Google and a €60,000,000 fine on Facebook (now Meta) for violations of French rules on the use of cookies.
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Lloyd Court Says No to Class Action-Style Lawsuits in the UK
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On November 10, 2021, the UK Supreme Court issued its long-awaited judgment in the Lloyd v Google case. The decision is expected to make it difficult in practice for a future class action lawsuit that is brought on behalf of a class of individuals who have not actively opted in to being represented by the lead claimant to proceed under UK law.
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Apple and Google Announce Effective Dates of New Mobile App Privacy Requirements
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Beginning in 2022, Apple and Google will impose new privacy requirements on mobile apps available for download in the Apple App Store and Google Play Store.
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CFPB Orders Six Tech Companies to Provide Information on Payment Systems Data Practices
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On October 21, 2021, the Consumer Financial Protection Bureau issued orders to Google, Apple, Facebook, Amazon, Square and PayPal requesting detailed information about their business practices in relation to payment systems they operate.
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Google Delays Phase-Out of Third Party Cookies
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On June 24, 2021, Google announced that it will delay its plan to replace the use of third-party cookies on its Chrome web browser with new technologies. This delay comes amid antitrust and privacy concerns, as well as scrutiny from the advertising industry that the changes will strengthen Google’s own advertising business.
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