The UK Information Commissioner’s Office recently published an updated report on adtech, following a Fact Finding Forum held in March 2019 and consultation with industry players. The report focuses on whether and how organizations in the adtech sector can comply with the GDPR and the UK’s implementation of the e-Privacy Directive.
Continue Reading ICO Warns of Increased Focus on Adtech

On October 17, 2018, the French data protection authority published a press release, detailing the rules applicable to devices that collect personal data from users’ mobile phones (media access control address) for the purposes of measuring the advertising audience and traffic in shopping malls and other public areas.
Continue Reading CNIL Details Rules on Audience and Traffic Measuring in Publicly Accessible Areas

On July 12, 2018, two U.S. Senators sent a letter to the Federal Trade Commission asking it to investigate the privacy policies and practices of smart TV manufacturers. The Senators cite the history of unique privacy concerns raised by companies tracking information about the content viewers watch on TV.
Continue Reading Senators Ask FTC to Investigate Smart TV Manufacturers

On February 6, 2017, the FTC announced that it has agreed to settle charges that VIZIO, Inc., installed software on about 11 million consumer televisions to collect viewing data without consumers’ knowledge or consent. The stipulated federal court order requires VIZIO to pay 2.2 million dollars to the FTC and New Jersey Division of Consumer Affairs.
Continue Reading FTC Announces Settlement Regarding Collecting Consumer TV Viewing Data