The Federal Trade Commission issued enforcement guidance on “native advertising” — ads that purposely are formatted to appear as noncommercial and are integrated into surrounding editorial content. The agency’s guidance took two parts: an Enforcement Policy Statement on deceptively formatted ads, and a Guide for Business on native advertising. Importantly, the FTC notes that its policy statement does not apply just to advertisers but also applies to other parties that help create the content: ad agencies, ad networks and potentially, publishers.
Continue Reading

The Digital Advertising Alliance recently announced that, as of September 1, 2015, the Council of Better Business Bureaus and the Direct Marketing Association will begin to enforce the DAA Self-Regulatory Principles for Online Behavioral Advertising and the Multi-Site Data Principles in the mobile environment.
Continue Reading

On February 26, 2015, the Department of Education’s Privacy Technical Assistance Center issued guidance to assist schools, school districts and vendors with understanding the primary laws regulating student privacy and how compliance with those laws may be affected by Terms of Service offered by providers of online educational services and mobile applications.
Continue Reading

On May 27, 2014, the Federal Trade Commission announced the release of a new report recommending that Congress consider enacting legislation that would increase transparency in the data broker industry and give consumers more control over how data brokers collect and share their personal information.
Continue Reading

On May 19, 2014, the Federal Communications Commission announced that Sprint Corporation agreed to pay $7.5 million to settle an FCC Enforcement Bureau investigation stemming from allegations that the company failed to honor consumers’ requests to opt out of telemarketing calls and texts. Sprint also agreed to implement a two-year plan to help ensure future compliance with Do-Not-Call registry rules.
Continue Reading