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On January 8, 2020, the Information Commissioner’s Office (“ICO”) launched a consultation on its draft direct marketing code of practice (the “Draft Code”), as required by section 122 of the Data Protection Act 2018 (“DPA 18”). The Draft Code is open for public consultation until March 4, 2020.…
Continue Reading ICO Publishes Draft Direct Marketing Code of Practice for Consultation

On October 2, 2019, the UK Court of Appeal handed down its judgment on the appeal in Richard Lloyd v. Google LLC, in which Richard Lloyd, a consumer protection advocate, seeks to bring a representative action on behalf of four million Apple iPhone users against Google LLC in the United States. Previously, the High Court had refused to grant permission for the proceedings to be served outside the UK. The Court of Appeal reversed the High Court’s judgment, granting permission for service outside the UK and allowing the representative action to proceed. The judgment is significant as it paves the way for representative actions (equivalent to class actions) for data protection infringements in the UK.
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Continue Reading UK Court of Appeal Permits Activist to Proceed with Claim for Damages Against Google

The UK Information Commissioner’s Office recently published an updated report on adtech, following a Fact Finding Forum held in March 2019 and consultation with industry players. The report focuses on whether and how organizations in the adtech sector can comply with the GDPR and the UK’s implementation of the e-Privacy Directive.…
Continue Reading ICO Warns of Increased Focus on Adtech

On October 17, 2018, the French data protection authority published a press release, detailing the rules applicable to devices that collect personal data from users’ mobile phones (media access control address) for the purposes of measuring the advertising audience and traffic in shopping malls and other public areas.…
Continue Reading CNIL Details Rules on Audience and Traffic Measuring in Publicly Accessible Areas

On July 12, 2018, two U.S. Senators sent a letter to the Federal Trade Commission asking it to investigate the privacy policies and practices of smart TV manufacturers. The Senators cite the history of unique privacy concerns raised by companies tracking information about the content viewers watch on TV.…
Continue Reading Senators Ask FTC to Investigate Smart TV Manufacturers