TCCWNA. The very acronym evokes head scratches and sighs of angst and frustration among many in the retail industry. The New Jersey Truth-in-Consumer Contract Warranty and Notice Act was passed in 1981 to protect consumers from allegedly deceptive practices in consumer contracts, warranties, notices and signs. Continue reading for an in-depth view of the TCCWNA and what retailers can do to minimize risk.
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The Federal Trade Commission issued enforcement guidance on “native advertising” — ads that purposely are formatted to appear as noncommercial and are integrated into surrounding editorial content. The agency’s guidance took two parts: an Enforcement Policy Statement on deceptively formatted ads, and a Guide for Business on native advertising. Importantly, the FTC notes that its policy statement does not apply just to advertisers but also applies to other parties that help create the content: ad agencies, ad networks and potentially, publishers.
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On December 17, 2015, the FTC announced a pair of COPPA settlements against operators of child-direct mobile apps available for download in the major app stores. These cases are the FTC’s first COPPA actions involving the collection of persistent identifiers from children since the FTC’s updated COPPA Rule went into effect in 2013.
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On September 2, 2015, the Information Commissioner’s Office announced an investigation into the data sharing practices of charities in the United Kingdom. The announcement follows the publication of an article in a UK newspaper highlighting the data sharing and marketing practices of certain charities.
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