TCCWNA. The very acronym evokes head scratches and sighs of angst and frustration among many in the retail industry. The New Jersey Truth-in-Consumer Contract Warranty and Notice Act was passed in 1981 to protect consumers from allegedly deceptive practices in consumer contracts, warranties, notices and signs. Continue reading for an in-depth view of the TCCWNA and what retailers can do to minimize risk.
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Marketing
New Do-Not-Call List Launched in France
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On June 1, 2016, a new do-not-call list was implemented in France. French residents who do not wish to receive marketing phone calls may register their landline or mobile phone number online at www.bloctel.gouv.fr.…
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FTC to Host Consumer Disclosure Workshop in September
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The Federal Trade Commission announced that it will host a workshop on September 15, 2016, “Putting Disclosures to the Test,” on the efficacy and costs of consumer disclosures advertising and privacy policies. …
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FTC Issues Guidance on Native Advertising: Businesses Must Consider the Likelihood of Consumer Confusion
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Posted in Enforcement, Marketing
The Federal Trade Commission issued enforcement guidance on “native advertising” — ads that purposely are formatted to appear as noncommercial and are integrated into surrounding editorial content. The agency’s guidance took two parts: an Enforcement Policy Statement on deceptively formatted ads, and a Guide for Business on native advertising. Importantly, the FTC notes that its policy statement does not apply just to advertisers but also applies to other parties that help create the content: ad agencies, ad networks and potentially, publishers.…
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Pew Research Center Issues Report on Attitudes Toward Sharing Personal Information with Private Sector
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On December 30, 2015, the Pew Research Center released a report on the results of a recent survey that asked 461 Americans about their feelings toward sharing personal information with companies. …
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FTC Issues COPPA Settlements Against Mobile App Operators
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On December 17, 2015, the FTC announced a pair of COPPA settlements against operators of child-direct mobile apps available for download in the major app stores. These cases are the FTC’s first COPPA actions involving the collection of persistent identifiers from children since the FTC’s updated COPPA Rule went into effect in 2013.…
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FTC Advertising Practices Division Chief of Staff Phyllis Marcus Joins Hunton
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Hunton & Williams welcomes Phyllis Marcus as counsel to the firm’s privacy and competition teams. Phyllis joins the firm from the Federal Trade Commission, where she most recently served as Chief of Staff of the Division of Advertising Practices.…
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California Attorney General’s Settlement with Houzz Inc. Requires Company to Hire CPO
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On October 2, 2015, California Attorney General Kamala D. Harris announced that her office settled a lawsuit against an online home design company, Houzz Inc., stemming from allegations that the company impermissibly recorded phone calls without appropriately notifying the parties to the calls.…
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UK ICO Issues Largest Fine to Date for Unlawful Automated Marketing Calls
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On September 25, 2015, the UK Information Commissioner’s Office issued a fine of 200,000 pounds to Home Energy and Lifestyle Management Ltd. for making a large number of automated marketing calls in violation of the UK’s direct marketing laws. …
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ICO to Investigate Data Sharing for Marketing by UK Charities
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On September 2, 2015, the Information Commissioner’s Office announced an investigation into the data sharing practices of charities in the United Kingdom. The announcement follows the publication of an article in a UK newspaper highlighting the data sharing and marketing practices of certain charities.…
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