Archives: Marketing

Subscribe to Marketing RSS Feed

FTC Issues Guidance on Native Advertising: Businesses Must Consider the Likelihood of Consumer Confusion

The Federal Trade Commission issued enforcement guidance on “native advertising” — ads that purposely are formatted to appear as noncommercial and are integrated into surrounding editorial content. The agency’s guidance took two parts: an Enforcement Policy Statement on deceptively formatted ads, and a Guide for Business on native advertising. Importantly, the FTC notes that its policy statement does not apply just to advertisers but also applies to other parties that help create the content: ad agencies, ad networks and potentially, publishers.… Continue Reading

FTC Issues COPPA Settlements Against Mobile App Operators

On December 17, 2015, the FTC announced a pair of COPPA settlements against operators of child-direct mobile apps available for download in the major app stores. These cases are the FTC’s first COPPA actions involving the collection of persistent identifiers from children since the FTC’s updated COPPA Rule went into effect in 2013.… Continue Reading

ICO to Investigate Data Sharing for Marketing by UK Charities

On September 2, 2015, the Information Commissioner’s Office announced an investigation into the data sharing practices of charities in the United Kingdom. The announcement follows the publication of an article in a UK newspaper highlighting the data sharing and marketing practices of certain charities.… Continue Reading

Department of Education Releases Guidance for Schools Regarding Terms of Service Offered by Providers of Online Educational Services

On February 26, 2015, the Department of Education’s Privacy Technical Assistance Center issued guidance to assist schools, school districts and vendors with understanding the primary laws regulating student privacy and how compliance with those laws may be affected by Terms of Service offered by providers of online educational services and mobile applications.… Continue Reading

German DPA Appeals Court Decision on Facebook Fan Pages and Suggests Clarification by ECJ on Data Controllership

On January 14, 2015, the data protection authority of the German federal state of Schleswig-Holstein issued an appeal challenging a September 4, 2014 decision by the Administrative Court of Appeals, which held that companies using Facebook’s fan pages cannot be held responsible for data protection law violations committed by Facebook because the companies do not have any control over the use of the data. … Continue Reading

Bank of America Finalizes 32 Million Dollar Settlement in TCPA Class Action

On September 2, 2014, a federal district court in California granted final approval to a settlement ending a class action against Bank of America and FIA Card Services. The suit stemmed from allegations that the defendants violated the Telephone Consumer Protection Act when they called or texted consumers' cell phones without the consumers' prior express consent. … Continue Reading

FTC Issues Report on Data Broker Industry, Recommends Legislation

On May 27, 2014, the Federal Trade Commission announced the release of a new report recommending that Congress consider enacting legislation that would increase transparency in the data broker industry and give consumers more control over how data brokers collect and share their personal information. … Continue Reading

FCC Reaches Settlement Over Alleged Do-Not Call Registry Violations

On May 19, 2014, the Federal Communications Commission announced that Sprint Corporation agreed to pay $7.5 million to settle an FCC Enforcement Bureau investigation stemming from allegations that the company failed to honor consumers’ requests to opt out of telemarketing calls and texts. Sprint also agreed to implement a two-year plan to help ensure future … Continue Reading

2014 IAPP Global Privacy Summit

Join us at the International Association of Privacy Professionals Global Privacy Summit in Washington, D.C., March 5-7, 2014. Visit us at Booth 2 in the Exhibit Hall.… Continue Reading

UK High Court Rules in Cookies Claim Against Google

On January 16, 2014 the High Court in London rejected submissions made on behalf of Google Inc. (“Google”) that the case brought against it by three UK-based users of Apple’s Safari browser should be heard in the U.S., rather than before an English court. The decision means that the case could be heard before a … Continue Reading
LexBlog