Behavioral Advertising

On February 22, 2024, the Federal Trade Commission announced a settlement order against Avast Limited requiring the company to pay $16.5 million and prohibit the company from selling or licensing any web browsing data for advertising purposes.
Continue Reading FTC Announces $16.5 Million Settlement Against UK Service Provider and Ban from Selling Browsing Data for Advertising Purposes

On February 12, 2024, California bill AB-1949 was referred to the Assembly Committee on Privacy and Consumer Protection. The bill would amend the California Consumer Privacy Act (as amended by the California Privacy Rights Act) to significantly expand businesses’ obligations with respect to the personal information of consumers under the age of 18.
Continue Reading California Children’s Privacy Bill Moves to Committee

On January 31, 2024, the UK ICO released a statement in response to its requirement that the UK’s biggest websites comply with data protection laws when using cookies. The ICO said that it received “an overwhelmingly positive response,” with 38 of the 58 organizations having changed their cookie banners in order to come into compliance.
Continue Reading UK ICO Warns Organizations to Make Advertising Cookies Compliant Following Call to Action

On October 27, 2023, the European Data Protection Board adopted an urgent binding decision instructing the Irish Data Protection Commissioner to take final measures against Meta Ireland Limited within two weeks and impose a ban on Meta’s processing of personal data for behavioral advertising based on the contractual necessity and legitimate interests legal bases.
Continue Reading Irish DPA to Ban Meta from Processing Personal Data for Behavioral Advertising Following EDPB Urgent Binding Decision

On September 14, 2023, California Attorney General Rob Bonta announced a $93 million settlement with Google, LLC resolving alleged violations of California’s false advertising law and unfair competition law.
Continue Reading California AG Announces $93 Million Settlement of Allegations against Google Regarding Location Privacy Practices

On July 14, 2023, the Norwegian Data Protection Authority ordered Meta Platforms Ireland Limited and Facebook Norway AS to temporarily cease the processing of personal data of data subjects in Norway for the purpose of targeting ads on the basis of “observed behavior” when relying on the contractual necessity legal basis or the legitimate interests legal basis of the GDPR.
Continue Reading Norwegian DPA Adopts Measures Regarding Meta’s Behavioral Advertising Activities