Behavioral Advertising

On November 18, 2021, the European Data Protection Board released a statement on the Digital Services Package and Data Strategy. The Digital Services Package and Data Strategy is composed of several legislative proposals that aim to facilitate the further use and sharing of personal data between more public and private parties; support the use of specific technologies, such as Big Data and artificial intelligence; and regulate online platforms and gatekeepers.
Continue Reading EDPB Releases Statement on the Digital Services Package and Data Strategy; Calls for Ban on Targeted Ads

On November 5, 2021, IAB Europe announced that, in the coming weeks, the Belgian Data Protection Authority plans to share with other data protection authorities a draft ruling on the IAB EU Transparency & Consent Framework.
Continue Reading Belgian DPA Expected to Rule that IAB Europe’s Cookie Consent Framework Violates the GDPR

The Irish Data Protection Commissioner has submitted a draft decision on Facebook Ireland Limited’s data protection compliance to other European regulators under the cooperation mechanism of the EU General Data Protection Regulation. The DPC proposed a fine for infringements of the transparency obligations under the GDPR, specifically with respect to the legal basis upon which Facebook relied.
Continue Reading Irish DPC Draft Decision Permits Facebook to Rely on Contractual Necessity for Behavioral Advertising

On August 25, 2021, New Mexico Attorney General Hector Balderas sued Rovio Entertainment, the developer of the popular Angry Birds mobile app games, alleging that the Company violated the federal Children’s Online Privacy Protection Act by knowingly collecting data from players under age 13 and sharing it with advertisers.
Continue Reading New Mexico Attorney General Files COPPA Suit Against Game Developer

On June 24, 2021, Google announced that it will delay its plan to replace the use of third-party cookies on its Chrome web browser with new technologies. This delay comes amid antitrust and privacy concerns, as well as scrutiny from the advertising industry that the changes will strengthen Google’s own advertising business.

Continue Reading Google Delays Phase-Out of Third Party Cookies

On June 3, 2021, Google informed app developers that beginning in late 2021, when Android 12 OS users opt out of personalized ads, the advertising ID provided by Google Play services will not be made available to app developers for any purpose.
Continue Reading Google to Prevent App Developers from Using Advertising ID for Any Purpose Following User Opt-Out

On May 11, 2021, Senators Edward Markey (D-MA) and Bill Cassidy (R-LA) introduced the Children and Teens’ Online Privacy Protection Act. The Bill, which would amend the existing Children’s Online Privacy Protection Act, would prohibit companies from collecting personal information from children ages 13 to 15 without their consent.
Continue Reading Senate Bill Would Expand Federal Children’s Privacy Protections