Behavioral Advertising

On April 23, 2022, the European Commission announced that the European Parliament and EU Member States had reached consensus on the Digital Services Act, which establishes accountability standards for online platforms regarding illegal and harmful content.
Continue Reading European Union Reaches Political Agreement on Digital Services Act

On March 24, 2022, the European Union unveiled the final text of the Digital Markets Act that was reached following trilogue negotiations between the European Commission, European Parliament and EU Member States.
Continue Reading European Union Reached a Political Agreement on the Digital Markets Act

On March 1, 2022, President Biden, in his first State of the Union address, called on Congress to strengthen privacy protections for children, including by banning online platforms from excessive data collection and targeted advertising for children and young people.
Continue Reading President Biden Calls for Stronger Privacy Protections for Children in State of the Union

On February 2, 2022, the Litigation Chamber of the Belgian Data Protection Authority imposed a 250,000 Euro fine against the Interactive Advertising Bureau Europe for several alleged infringements of the GDPR, following an investigation into IAB Europe’s Transparency and Consent Framework.
Continue Reading Belgian DPA Finds IAB Europe Transparency and Consent Framework in Violation of the GDPR

The Austrian data protection authority recently published a decision finding that the use of Google Analytics cookies violates both Chapter V of the GDPR, which establishes the rules on international data transfers, and the Schrems II judgment of the Court of Justice of the European Union.
Continue Reading Austrian DPA Finds Data Transfers Resulting from Analytics Cookie Use to Be in Violation of GDPR Data Transfer Requirements

On December 27, 2021, the Federal Trade Commission sought public comment on a petition filed by Accountable Tech calling on the FTC to use its rulemaking authority to prohibit “surveillance advertising” as an “unfair method of competition.”
Continue Reading FTC Seeks Comments on Accountable Tech’s Petition for Rulemaking to Prohibit Surveillance Advertising

On November 18, 2021, the European Data Protection Board released a statement on the Digital Services Package and Data Strategy. The Digital Services Package and Data Strategy is composed of several legislative proposals that aim to facilitate the further use and sharing of personal data between more public and private parties; support the use of specific technologies, such as Big Data and artificial intelligence; and regulate online platforms and gatekeepers.
Continue Reading EDPB Releases Statement on the Digital Services Package and Data Strategy; Calls for Ban on Targeted Ads

On November 5, 2021, IAB Europe announced that, in the coming weeks, the Belgian Data Protection Authority plans to share with other data protection authorities a draft ruling on the IAB EU Transparency & Consent Framework.
Continue Reading Belgian DPA Expected to Rule that IAB Europe’s Cookie Consent Framework Violates the GDPR

The Irish Data Protection Commissioner has submitted a draft decision on Facebook Ireland Limited’s data protection compliance to other European regulators under the cooperation mechanism of the EU General Data Protection Regulation. The DPC proposed a fine for infringements of the transparency obligations under the GDPR, specifically with respect to the legal basis upon which Facebook relied.
Continue Reading Irish DPC Draft Decision Permits Facebook to Rely on Contractual Necessity for Behavioral Advertising