Behavioral Advertising

On October 17, 2018, the French data protection authority published a press release, detailing the rules applicable to devices that collect personal data from users’ mobile phones (media access control address) for the purposes of measuring the advertising audience and traffic in shopping malls and other public areas.
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Vizio, Inc., a California-based company best known for its internet-connected televisions, agreed to a $17 million settlement that, if approved, will resolve multiple proposed consumer class actions consolidated in California federal court. The suits’ claims, which are limited to the period between February 1, 2014 and February 6, 2017, involve data-tracking software Vizio installed on its smart TVs.
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On June 22, 2016, the Federal Trade Commission announced that it reached a settlement with a mobile advertising company, InMobi, to resolve charges that the company deceptively tracked hundreds of millions of consumers’ locations without their knowledge or consent. Among other requirements, the settlement orders the company to pay 950,000 dollars in civil penalties.
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