Behavioral Advertising

On August 25, 2021, New Mexico Attorney General Hector Balderas sued Rovio Entertainment, the developer of the popular Angry Birds mobile app games, alleging that the Company violated the federal Children’s Online Privacy Protection Act by knowingly collecting data from players under age 13 and sharing it with advertisers.
Continue Reading New Mexico Attorney General Files COPPA Suit Against Game Developer

On June 24, 2021, Google announced that it will delay its plan to replace the use of third-party cookies on its Chrome web browser with new technologies. This delay comes amid antitrust and privacy concerns, as well as scrutiny from the advertising industry that the changes will strengthen Google’s own advertising business.

Continue Reading Google Delays Phase-Out of Third Party Cookies

On June 3, 2021, Google informed app developers that beginning in late 2021, when Android 12 OS users opt out of personalized ads, the advertising ID provided by Google Play services will not be made available to app developers for any purpose.
Continue Reading Google to Prevent App Developers from Using Advertising ID for Any Purpose Following User Opt-Out

On May 11, 2021, Senators Edward Markey (D-MA) and Bill Cassidy (R-LA) introduced the Children and Teens’ Online Privacy Protection Act. The Bill, which would amend the existing Children’s Online Privacy Protection Act, would prohibit companies from collecting personal information from children ages 13 to 15 without their consent.
Continue Reading Senate Bill Would Expand Federal Children’s Privacy Protections

On May 2, 2021, the Norwegian data protection authority, Datatilsynet, notified a U.S. company of its intention to issue a fine of 25 million Norwegian Krone (approximately 2.5 million Euros). The preliminary fine was issued for failure to comply with the General Data Protection Regulation’s accountability, lawfulness and transparency requirements, primarily due to the company’s tracking of website visitors.
Continue Reading Norwegian DPA Issues 2.5M EUR Preliminary Fine for U.S. Company Utilizing Web-Tracking IDs

The Federal Trade Commission announced that it will hold a workshop on digital dark patterns on April 29, 2021. The workshop will aim to understand the ways in which user interfaces can have the effect, intentionally or unintentionally, of obscuring, subverting or impairing consumer autonomy, decision-making or choice.
Continue Reading FTC to Host Digital Dark Patterns Workshop in April