Specifically, app developers will be required to disclose whether their app:
- employs security practices, such as encryption;
- follows Google’s Families policy;
- requires certain data for the app to function, or if users can choose not to share certain data;
- has had its “safety section” verified by an independent third party; and
- enables app users to request that their data be deleted if they uninstall the app.
Google will provide further information on these new requirements this summer. App developers that misrepresent their privacy practices in violation of these requirements will be required to make corrections, and non-compliant apps will be subject to enforcement by Google.
This move follows Apple’s new policy, which went into effect on December 8, 2020, which requires developers submitting new apps and app updates to the Apple App Store to provide information regarding the app’s privacy practices, referred to as “privacy nutrition labels.”