On November 16, 2015, the Federal Trade Commission will host a workshop in Washington, D.C., to examine the benefits and privacy risks associated with “cross-device tracking.” The workshop intends to highlight the types of cross-device tracking techniques and how businesses and consumers can benefit from these practices. The workshop also will address related privacy and security risks, and discuss whether self-regulatory programs apply to these practices.

Jessica Rich, Director of the FTC’s Bureau of Consumer Protection said, “[m]ore consumers are connecting with the internet in different ways, and industry has responded by coming up with additional tools to track their behavior.”

Public commentary is encouraged and will be accepted until October 16, 2015.