On December 9, 2014, a coalition of 23 global privacy authorities sent a letter to the operators of mobile application (“app”) marketplaces urging them to require privacy policies for all apps that collect personal information. Although the letter was addressed to seven specific app marketplaces, the letter notes that it is intended to apply to all companies that operate app marketplaces.
According to the letter, mobile operating system developers and other app marketplace operators play an important role in consumers’ interactions with apps. The marketplace acts a landing spot where individuals can search for apps, read reviews, and access technical information about a particular app before downloading it, which enables individuals to make informed decisions about products in that marketplace.
We previously reported on the results of the GPEN enforcement sweep carried out in May 2014 to assess mobile app compliance with data protection laws.