On November 4, 2010, the New York Privacy Officers’ Forum hosted a live program to discuss emerging issues in behavioral advertising.  Peter Weingard from online advertising technology and services company Collective began the program with a presentation highlighting the evolution of the advertising industry and the benefits of online behavioral advertising to advertisers, publishers and consumers.  Hunton & Williams partner Aaron Simpson followed Mr. Weingard with a presentation focusing on the emerging legal issues associated with the technology, including a discussion of the FTC’s behavioral advertising guidance, the new BEST PRACTICES Act legislation and international issues on the horizon.