Lisa J. Sotto, Partner and Chair of Hunton & Williams’ Privacy and Information Management practice, discusses the roles individuals, companies, service providers and governments play in helping to create a safer, more trusted Internet.   End to End Trust is Microsoft’s broad and all encompassing vision for creating a “safer, more trusted Internet,” which is achieved by focusing on three areas: security and privacy fundamentals, technology innovations and social, economic, political and IT alignment.  Microsoft believes these combined elements will help people make better choices and have more control about whom and what to trust online.