Bankrupt Magazine Must Destroy Readers' Personal Information

As we recently reported, the FTC expressed its opposition to a move by creditors of bankrupt XY Magazine to acquire personal information about the magazine’s subscribers, on the grounds that such a transfer would contravene the magazine’s privacy promises and could violate the Federal Trade Commission Act.  The magazine, which catered to a young gay audience, had a website privacy policy that asserted “[w]e never give your info to anybody” and “our privacy policy is simple: we never share your information with anybody.”  Readers who submitted online profile information were told that their information “will not be published.  We keep it secret.”  The personal information at issue included the names, postal and email addresses, photographs and online profiles of more than 500,000 users.

As reported in BNA’s Privacy Law Watch, as a result of the FTC’s opposition to the transfer of the personal information, the parties entered into a consent order agreeing that the information will be destroyed before the magazine’s assets are sold.  The consent order called for the destruction to be carried out in a manner that will make the information “unreadable, undecipherable, or non-reconstructable through generally available means.”

This incident is a reminder of the legal significance of privacy promises made outside the context of an actual privacy policy.  It also highlights the need to anticipate changes in business circumstances (such as mergers or sales of assets) when making any privacy representations. Inappropriate commitments may prove damaging to the company, its investors and creditors.  Read more about emerging privacy issues in bankruptcy in an article published by GC New York.

Three Bills Introduced to Repeal Section 929I of the Dodd-Frank Financial Reform Bill

As reported in BNA’s Privacy Law Watch on July 29, 2010, three bills were introduced by House Republicans to repeal Section 929I of the Dodd-Frank Wall Street Reform and Consumer Protection Act (the “Dodd-Frank Act”).  Section 929I of the Dodd-Frank Act has been a source of controversy because it gives the SEC significant latitude to sidestep FOIA requests by providing that the SEC "shall not be compelled to disclose" certain information it obtains pursuant to the '34 Act when conducting surveillance, risk assessments or other regulatory and oversight activities.

The bills include (i) the “SEC Freedom of Information Restoration Act” (H.R. 5924) (introduced by Representatives Darrell E. Issa (R-Calif.) and Spencer Bachus (R-Ala.) along with 13 other House Republicans); (ii) H.R. 5948 (introduced by Representative John Campbell (R-Calif.) and cosponsors Scott Garrett (R-N.J.), Jeb Hensarling (R-Texas) and Walter B. Jones Jr. (R-N.C.)), and (iii) the “SEC Transparency Act of 2010” (H.R. 5970) (introduced by Representative Ron Paul (R-Texas)).  In addition to the bills introduced by House Republicans, Senator Patrick Leahy (D-Vt.) also voiced concerns regarding the breadth of Section 929I and introduced bipartisan legislation cosponsored by John Cornyn (R-Texas), Ted Kaufman (D.-Del.) and Chuck Grassley (R.-Iowa) that strikes exemptions that give the SEC authority to withhold records on entities subject to the SEC regulation.

German Federal Network Agency Fines Two Companies €194,000 for Violating Cold Calling Ban

On July 27, 2010, the German Federal Network Agency, the Bundesnetzagentur (or “BNetzA”), issued a press release stating that it had recently levied €194,000 in administrative fines in two cases against companies accused of violating a ban on cold calling.  The cases involved consumer complaints implicating the companies in several illegal acts.  The companies claimed they had obtained prior consent from the consumers they contacted.  The BNetzA, which is the regulatory office for electricity, gas, telecommunications, post and railway markets in Germany, rejected the companies’ argument on the grounds that the “consent” was based on the consumers’ implicit acceptance of the terms of use associated with certain Internet games.  The terms of use included a provision regarding a participant’s consent to telemarketing by partners, sponsors and other companies.  The BNetzA stated that, because these terms of use did not satisfy the legal requirements for consent, the company had not obtained valid consent to call the consumers.

The BNetzA has indicated that these investigations and administrative fine proceedings are time consuming and complex.  For example, the BNetzA must bring evidence showing that the caller culpably made prohibited advertisement calls.  Proving such intent may require questioning multiple witnesses and a legal examination of how prior consent was obtained in each case.

Since August 2009, making unsolicited marketing calls or suppressing caller ID in Germany constitutes an administrative offense subject to fines of up to €50,000 (for calls made without prior consent) and €10,000 (for not displaying the number).  Through April 2010, the BNetzA had received over 57,000 written complaints regarding unsolicited telephone advertising, and, to date, the BNetzA has completed eleven administrative proceedings resulting in fines totaling €694,000.  The proceedings thus far have concerned mainly violations of the ban on cold calls and failure to display the caller’s number.  Numerous investigations are pending at this time.

For further information on these cases, please contact Dr. Jörg Hladjk in the Brussels office of Hunton & Williams.

FTC Chairman Considers Do Not Track Registry

In the latest chapter of the Federal Trade Commission’s ongoing efforts to promote consumer privacy with respect to online behavioral advertising, FTC Chairman Jon Leibowitz has reportedly suggested that the FTC may propose a Do Not Track Registry.  The registry would be similar to the FTC’s popular Do Not Call Registry, which allows consumers to opt-out of many types of telemarketing calls, but registration on the Do Not Track Registry would not stop online advertisements.  Instead, it would prevent those advertisements from being targeted to users based on their prior online activity.  Mr. Leibowitz’s remarks came during a hearing on Consumer Online Privacy held yesterday by the U.S. Senate Committee on Commerce, Science, and Transportation.  Current industry self-regulatory initiatives for providing consumers with choice regarding behavioral advertising include the Network Advertising Initiative’s Opt-Out Tool, which has been criticized for relying on opt-out cookies that consumers may accidentally delete, and a related beta Firefox browser extension designed to remember consumers’ opt-out preferences even after cookies are deleted.

Kerry Signals Senate Support for Online Privacy Legislation

On July 27, 2010, Senator John Kerry (D-Mass.) announced his intention to introduce an online privacy bill to regulate the collection and use of consumer data.  “Our counterparts in the House have introduced legislation and I intend to work with Senator Pryor and others to do the same on this side with the goal of passing legislation early in the next Congress,” Kerry said in a prepared statement.  Senator Kerry is the Chairman of the Commerce Subcommittee on Communications, Technology, and the Internet.  He indicated that his bill would go beyond the regulation of targeted advertising.  “Protecting the privacy of consumers online involves much more than the targeted advertising to which they are subjected,” Senator Kerry said. “Such advertising is just one result of the information that is routinely collected about us online.”

As we reported last week, Representative Bobby Rush (D-Ill.) introduced a bill regarding online data collection practices, which itself followed a similar bill proposed in May by Congressmen Boucher (D-VA) and Stearns (R-FL).  Also on Tuesday, FTC Chairman Jon Leibowitz testified before the U.S. Senate about FTC efforts to protect consumer privacy.

FTC's David Vladeck Opposes Bankruptcy Transfer of Personal Information

David Vladeck, Director of the FTC’s Bureau of Consumer Protection, recently sent a letter to creditors of XY Magazine, warning that the creditors’ acquisition of personal information about the debtor’s subscribers and readers in contravention of the debtor’s privacy promises could violate the Federal Trade Commission Act (“FTC Act”).

Vladeck’s letter explained that, since its inception, the debtor’s website “Sign-up Confirmation Page” told potential members/subscribers: “Please note our amazing privacy policy. We never give your info to anybody.”  Another representation, which appeared on the website and was directed to magazine subscribers, stated: “[O]ur privacy policy is simple: we never share your information with anybody.”  Those submitting online profile information were told that such information “will not be published. [W]e keep it secret.”  The magazine catered to a young gay audience, including individuals whose sexual orientation was a secret.  The creditors have been seeking to acquire the magazine’s subscriber information, among other assets.  Under these circumstances, Vladeck argues, a transfer of the information to the creditors would contradict the privacy statements made to the subscribers, in possible violation of the FTC Act’s prohibition against “unfair or deceptive acts or practices.”

This incident is a reminder of the legal significance of privacy promises made outside the context of an actual privacy policy, and it highlights the need to anticipate changes in business circumstances (such as mergers or sales of assets) when making any privacy representations.  Inappropriate commitments may prove damaging to the company, its investors and creditors.  Read more about emerging privacy issues in bankruptcy in an article published by GC New York by Lisa J. Sotto, Scott H. Bernstein and Boris Segalis.

Twitter Settles FTC Data Security Charges

Twitter has agreed to settle Federal Trade Commission charges that it deceived consumers and put their privacy at risk by failing to safeguard their personal information.  The charges stem from alleged lapses in the company’s data security that permitted hackers to access tweets that users had designated as private and to issue phony tweets from the accounts of some users, including then-President-elect Barack Obama.  According to the FTC’s complaint (main document, exhibits), these attacks on Twitter’s system were possible due to a failure to implement reasonable safeguards, including:

  • requiring employees to use hard-to-guess administrative passwords that are not used for other programs, websites or networks;
  • prohibiting employees from storing administrative passwords in plain text within their personal email accounts;
  • suspending or disabling administrative passwords after a reasonable number of unsuccessful login attempts;
  • providing an administrative login webpage that is made known only to authorized persons and is separate from the login page for users;
  • enforcing periodic changes of administrative passwords by, for example, setting them to expire every 90 days;
  • restricting access to administrative controls to employees whose jobs required it; and
  • imposing other reasonable restrictions on administrative access, such as by restricting access to specified IP addresses.

The proposed settlement agreement contains a consent order requiring Twitter to implement data security safeguards and submit to periodic independent security audits.  The FTC’s press release contains more details.

Health Care Providers Potentially Exempt from Red Flags Rule

As reported in BNA’s Privacy Law Watch, the Federal Trade Commission intends to agree to temporarily exempt health care providers from the FTC’s Identity Theft Red Flags Rule.  The Red Flags Rule implements Sections 114 and 315 of the Fair and Accurate Credit Transactions Act.  In relevant part, the Rule requires creditors and financial institutions that offer or maintain certain accounts to implement an identity theft prevention program.  The FTC previously has stated that health care providers could be deemed “creditors” under the Rule.  The agreement will grant relief to health care providers until the resolution of litigation pending before the U.S. District Court for the District of Columbia, in which the American Medical Association and other health groups have asked the court to prevent the FTC from applying the rule to physicians.  As we reported in our previous blog post, the FTC has delayed enforcement of the Red Flags Rule until December 31, 2010, to allow Congress to take action to clarify the Rule’s scope.

Emerging Privacy Issues in Bankruptcy

The emergence of information privacy issues over the last decade has led to increased scrutiny of public representations that companies make regarding their information practices.  As a result of consumer privacy expectations and legal requirements, these representations are typically found in a company's website privacy notice.  Too often, however, companies make commitments regarding their information practices that are difficult to meet and fail to anticipate changes in business circumstances (such as mergers or sales of assets).  Such commitments may prove damaging to the company, its investors and creditors.  Read more in an article published by GC New York on June 10, 2010, by Lisa J. Sotto, Scott H. Bernstein and Boris Segalis.

Centre Offers Ten Recommendations in Response to Commerce Department Inquiry

The Centre for Information Policy Leadership at Hunton & Williams LLP made ten recommendations in response to the U.S. Department of Commerce’s notice of inquiry, “Information Privacy and Innovation in the Internet Economy.”  The Centre’s recommendations strongly suggest that organizational accountability is the key to providing the flexibility needed to use information robustly while protecting the interest of individuals in maintaining private space in a digital age:

“The flexibility to be innovative must be conditioned on the organization’s accountability for the manner in which it uses, manage, and protects data.  … To strike the appropriate balance between the value created by data use and the risk that use poses to privacy, organizations must implement privacy processes that are as dynamic as their business processes.” 

The comments went on to state that accountability can only be effective for the private sector if the government is held to similar requirements with respect to its own protection and use of data.
The Centre’s ten recommendations are:

  1. The Department of Commerce should represent the United States in global privacy discussions;
  2. The Department of Commerce should continue to support development of policy frameworks that will support the global flow of data;
  3. The government should articulate a vision for innovation and privacy in the information economy;
  4. Information policy must have a home within the government;
  5. Both industry and government must be accountable for its use of information;
  6. Federal privacy law must pre-empt state law;
  7. U.S. privacy policy should focus on successful privacy results rather than on procedures that do little to enhance privacy;
  8. Preventing harm must remain a significant feature of the U.S. approach to privacy;
  9. The Department of Commerce should undertake an initiative to develop privacy norms that apply to data analytics; and,
  10. Privacy oversight and enforcement are best carried out by regulatory agencies with authority over specified industry sectors.

View the Centre’s full response to the Department of Commerce’s notice of inquiry and supporting documents, filed June 14, 2010.

FINRA Fines Montana Brokerage Firm $375,000 for Failure to Protect Customer Information

On April 12, 2010, the Financial Industry Regulatory Authority (“FINRA”) announced that it had fined D.A. Davidson & Co. $375,000 for failing to protect its customers’ confidential information.  In late 2007, the firm’s system was compromised when hackers employed a SQL injection attack to download the confidential customer information of approximately 192,000 individuals.  The security breach came to light when one of the persons responsible for the intrusion attempted to blackmail D.A. Davidson via email on January 16, 2008.  The firm responded quickly by notifying law enforcement authorities and providing affected individuals with two years of credit monitoring.  While D.A. Davidson neither admitted nor denied the charges in settling the case, the firm consented to the entry of FINRA’s findings.  To date, there has been no evidence of identity theft resulting from this incident.

FTC's New Commissioners Create a Democratic Majority

Julie Brill and Edith Ramirez took their oaths of office on April 5 and 6, 2010, completing the Federal Trade Commission’s roster of five commissioners and facilitating the Commission’s new tougher stance on privacy.  As we previously reported, Ms. Brill and Ms. Ramirez were confirmed by the U.S. Senate on March 3, 2010.  There are now three Democrats and two Republicans on the Commission.

Last year, when the Commission was comprised of one Democrat, two Republicans, an independent and a vacant seat, FTC Chairman Jon Leibowitz announced an aggressive agenda for the Commission, including a “privacy re-think.”  The new Democratic majority will make it easier to advance that agenda through recommendations to Congress, responses to market requests for greater self regulation and the approach taken with respect to enforcement cases.

Julie Brill brings twenty years of privacy enforcement experience as Assistant Attorney General for Consumer Protection and Antitrust for the State of Vermont and Deputy Attorney General for Consumer Protection and Antitrust for the State of North Carolina.  Edith Ramirez was a litigation partner at Quinn Emanuel Urquhart & Sullivan in Los Angeles.

Additional information is available on the Commissioners' page of the Federal Trade Commission’s website.

An Inside Look at the FTC's Final "Exploring Privacy" Roundtable

On March 17, 2010, the Federal Trade Commission convened the last of its three-part series of roundtable discussions entitled “Exploring Privacy.”  In her opening remarks, outgoing Commissioner Pamela Jones Harbour emphasized the critical importance of privacy to consumers, stating that “consumer privacy cannot be run in beta,” and that companies often inappropriately expose consumer data during new product rollout.  David Vladeck, Director of the FTC’s Bureau of Consumer Protection, then set the stage by invoking the “notice is broken” theme that recurred during the first two roundtables on December 7, 2009, and January 28, 2010, and was echoed by participants in the March 17 event.

The first three panels of the day described the emerging environment for information and the privacy protection issues raised by a rapidly changing data ecosystem.  The opening session on internet architecture focused closely on the security issues inherent in current architecture and the privacy questions that must be addressed as the infrastructure evolves in response to security concerns.  The second panel discussed health information and the complex concerns raised by using genomic data for medical research.  In the third segment, panelists grappled with the perennial question of what constitutes sensitive information, and considered the extent to which that characterization of data is a useful differentiator for purposes of data governance.

The final panel, “Lessons Learned and Looking Forward,” which included the Centre for Information Policy Leadership's Paula Bruening and Fred Cate, asked participants to consider the findings of all three roundtables and to offer solutions to privacy questions raised in those discussions.  The panelists proposed possible new approaches to privacy protections and, when asked, gave suggestions about what the FTC should do next.  Comments reflected the need for fresh thinking about new models of protection, and cautioned the FTC against reverting to traditional models of notice and choice that have proven limited in their usefulness.

FTC staff has committed to a thorough review of the proceedings and the public comments submitted in conjunction with the three roundtables.  The FTC noted that any document issuing from the roundtable series likely will be made available for public comment, providing an additional opportunity for interested parties to weigh in.

Comments by Outgoing FTC Commissioner Pamela Jones Harbour Suggest Continuing Focus on Consumer Privacy by the Commission

The Wall Street Journal is reporting that outgoing FTC Commissioner Pamela Jones Harbour criticized technology companies for publicly exposing consumer data, particularly during the rollout of new products.  Ms. Harbour lamented that companies do not take consumer privacy seriously.  She singled out the launch of Google Buzz as irresponsible conduct by “one of the greatest technology leaders of our time.”  Consumer advocates raised alarm when Google Buzz initially established Google Gmail users’ social network connections automatically based on the users’ email and chat contacts, and made that list public by default.  Ms. Harbour reiterated the advocates’ sentiment by stating that, from the time the product launched, consumers rather than Google should have decided whether or not to subscribe to the features that could expose their contact data.  Soon after the launch, Google changed the defaults to allow users more control.  Google put forth a conciliatory message, stating that user transparency and control are top priorities for the company and that Google is continuing to improve Buzz based on the feedback the company receives.

Ms. Harbour concluded that privacy is a fundamental right that consumers expect businesses to respect regardless of advances in technology.  She expects the FTC to continue to evaluate consumers’ preferences and, armed with these insights, “shape the conversation about the intrinsic value of privacy.”  Ms. Harbour also expects the FTC to step in to protect consumers where the Commission believes companies have violated privacy promises.

While Ms. Harbour noted that she was expressing her own views rather than the FTC’s, recent commissioner appointments suggest that the FTC will continue to be increasingly active in privacy enforcement.  Specifically, one of the newly appointed commissioners, Julie Brill, has spearheaded litigation and legislative efforts in a wide variety of areas affecting consumers, including privacy, in her roles as Assistant Attorney General for Consumer Protection and Antitrust for the State of Vermont and Deputy Attorney General for Consumer Protection and Antitrust for the State of North Carolina.  Ms. Brill also has served as Chair of the Committee on Privacy for the National Association of Attorneys General.

LifeLock to Pay $12 Million Over False Claims of Identity Theft Protection

On March 9, 2010, the Federal Trade Commission announced that LifeLock, Inc., has agreed to pay $12 million to settle charges of deceptive advertising related to its identity theft protection services.  The FTC and the attorneys general of 35 states obtained the coordinated settlement pursuant to charges that LifeLock made false representations regarding the effectiveness of the protection its services offer consumers.  The FTC alleged that, contrary to assertions made in LifeLock’s advertisements, its products provide no protection from the most common form of identity theft, and only limited protection against other types of fraud.

The FTC’s complaint and further details concerning the settlement are available on the FTC’s website.  The FTC also has posted a page to provide information on the redress program for current and former LifeLock customers.

Brill and Ramirez Confirmed as FTC Commissioners

On March 3, 2010, the Senate unanimously confirmed the nominations of Julie Brill and Edith Ramirez to serve as FTC Commissioners for seven-year terms.  Most recently, Ms. Brill has served as Deputy Attorney General for Consumer Protection and Antitrust for the State of North Carolina.  She was formerly Assistant Attorney General for Consumer Protection and Antitrust for the State of Vermont and has served as Chair of the Committee on Privacy for the National Association of Attorneys General.  Edith Ramirez is a partner at Quinn Emanuel Urquhart Oliver & Hedges, LLP in Los Angeles, where she handles complex business litigation matters.  In addition to the appointment of Jon Leibowitz as Chairman of the FTC by President Obama, these new appointments will give control of the FTC to the Democrats.

FTC's Second Exploring Privacy Roundtable

The Federal Trade Commission’s second “Exploring Privacy” roundtable concluded Thursday, January 28, 2010.  The roundtable did not provide many firm conclusions, but it did help further refine some hard issues facing privacy protection.

Although Thursday’s hearing was intended to be devoted to technology issues, the role of regulation appeared to dominate the discussions.  “Everyone is dying to talk about regulation,” said Jessica Rich, Deputy Director of the Bureau of Consumer Protection, moderating a panel on Technology and Policy.

In her introductory remarks, outgoing FTC Commissioner Pamela Jones Harbour identified many of the key issues addressed over the course of the day, including (1) the importance of defaults, (2) the lack of consumer knowledge regarding how data are collected and used, (3) the lack of consumer engagement with online notices, (4) the special challenges presented by mobile devices and cloud computing, and (5) the role of de-identified data.

In his opening comments, David Vladeck, Director of the Bureau of Consumer Protection, identified what he perceived to be the three main messages from the first Exploring Privacy workshop, which was held in Washington, D.C., on December 7, 2009.  First, consumers have little understanding of how their data are used and transferred.  Second, notices often are not an effective tool for communicating with consumers, but they remain important to facilitate transparency.  And finally, consumers do care about privacy even though they may behave otherwise.  Vladeck also stressed that the roundtables are not the only tool the FTC is using to address privacy.  “We continue to maintain an active law enforcement practice to protect privacy,” Vladeck noted.

Over the course of the day, 35 panelists addressed technology’s role in protecting privacy and how the government should encourage the adoption and use of privacy-enhancing technologies.  There was broad agreement that stand-alone privacy-enhancing technologies have met with little consumer acceptance, but that these technologies have been adopted by businesses and have been introduced into operating systems, browsers and email clients.  When encountering these protective measures, consumers often avoid or turn off privacy features of technologies that interfere with their access to the material and services they want.

As at the first workshop, there was broad agreement that, although notice and choice have offered little privacy protection, there is no clear consensus as to what might replace or supplement that framework.  Two approaches that were frequently mentioned are the Centre for Information Policy Leadership’s use model and its accountability project.

Thursday’s roundtable revealed a surprising amount of agreement in favor of the FTC playing a more pronounced regulatory role in, at a minimum, identifying the objectives of “good” privacy protection, as well as setting standards for measuring the achieved objectives.  This position was supported not only by privacy advocates and academics, but also by a number of business participants who noted the need for greater certainty in privacy regulation.

Speaking on the final panel, the Centre for Information Policy Leadership’s Senior Policy Advisor, Fred Cate, echoed two themes from his earlier presentation at the December roundtable: first, that the government should be careful to avoid creating disincentives for good privacy behavior or otherwise discouraging efforts to protect privacy; and second, that government can contribute to enhancing privacy in many ways, including by funding the development of more useful privacy-enhancing technologies and then helping to create a market for such technologies by purchasing them itself.

Whatever the government’s ultimate role may be, there seemed to be general agreement that protecting privacy responsibly requires, in Peter Cullen’s words, “people, processes, and technologies.”  Essentially, although technologies alone are not sufficient, technological considerations must not be left out of the equation.

The FTC’s third and final roundtable in this series will take place in Washington, D.C., in March 2010.  In addition, Danny Weitzner, Associate Administrator for Policy at the National Telecommunications and Information Administration, announced that the Department of Commerce is looking at the linkage between privacy and innovation and is observing the FTC’s process.  He further welcomed input from stakeholders as to the Department’s role in helping protect privacy.

Privacy Commissioner of Canada Announces Public Consultations on Emerging Technologies

On January 18, 2010, the Privacy Commissioner of Canada, Jennifer Stoddart, announced a public consultation to examine the privacy issues associated with online tracking, profiling and targeting of consumers.  The Commissioner noted that the consultation will “provide a forum for the exploration of the privacy implications related to this modern industry practice, and the protections that Canadians expect.”  The consultation marks the first in a series to review emerging technologies that are likely to have a considerable impact on consumer privacy.  The announcement of a second consultation on cloud computing is anticipated in the near future.

The Office of the Privacy Commissioner has put out a call for participation and written submissions by interested parties are due by March 15, 2010.  For further information on the consultation process, view the Office of the Privacy Commissioner's news release.

Business Forum for Consumer Privacy Introduces New Data Protection Model

On December 7, 2009, the Business Forum for Consumer Privacy released “A Use and Obligations Approach to Protecting Privacy: A Discussion Document" at the Federal Trade Commission’s roundtable entitled “Exploring Privacy.”  The roundtable was a first step in the FTC’s effort to re-examine privacy protection in light of rapid, dynamic changes in technology, advances in data analytics and increasingly ubiquitous data collection and use.  The paper is the product of a three year effort on the part of the Forum to develop an approach to protecting data that meets the needs of businesses and consumers in this emerging environment.  The paper may be found at www.informationpolicycentre.com.

The Forum’s paper presents the details of a model for data protection in which the use of data, rather than its collection, sets in motion an organization’s obligations to apply fair information practices.  The model employs the full complement of fair information practices: notice, choice, access and correction, collection limitation, use minimization, data retention, data quality and integrity, data security and accountability.  The paper describes in granular detail how each of these practices applies to various uses of data (e.g., fulfillment, internal business processes, marketing, fraud prevention and authentication and national security and legal).  The approach proposes a means to implement fair information practices in a way that reflects the data environment of the 21st century.

Barbara Lawler of Intuit represented the Forum at the FTC’s “Exploring Privacy” event.  In introducing the concepts presented in the paper, she built upon the observation of panelists at the FTC event that the “choice” model is of increasingly limited utility in the new data environment.  Ms. Lawler noted that consumers would have to read and act on privacy notices almost constantly throughout the day to exercise any kind of control over their data, and that consumers cannot be expected to police a marketplace full of complex business models, vendor relationships and technologies.

Next year likely will be an important one, as privacy regulators, experts, advocates and business representatives continue to consider ways to provide optimal protection for data while best enabling its productive and creative use.  The use-and-obligations model will likely serve as an important contribution to that discussion.

FTC Kicks Off Privacy Roundtable Series

On Monday, December 7, the Federal Trade Commission began a three-part series of roundtables collectively entitled "Exploring Privacy."  The conference opened with a presentation by Richard M. Smith featuring data flow charts he developed with FTC staff to illustrate the current “personal data ecosystem” and how personal information moves in various online and offline contexts.  The charts that served as the basis for his discussion (available here) offer a sense of the FTC’s understanding of today’s information marketplace.  Other panels covered topics such as consumer expectations, information brokers and online behavioral advertising.

The event’s closing session – “Exploring Existing Regulatory Frameworks” – featured several speakers including Barbara Lawler of Intuit who provided an overview of the Business Forum for Consumer Privacy's “Use-and-Obligations” approach to privacy governance.  The Business Forum’s paper is available here.  In response to the FTC's request for greater simplicity, Professor Fred Cate suggested a framework based on three categories of information-related activities:  those that are prohibited or heavily disfavored, those that are permitted without specific notice or consent, and a large middle ground that applies consent requirements on a sliding scale from implied to explicit.  The panel’s tone indicated a general consensus that the "notice and choice" privacy governance model is becoming increasingly irrelevant.  At the IAPP conference the following day, EPIC’s Marc Rotenberg agreed that "notice and choice is only effective when the consumer has real choices to make."

The FTC’s Exploring Privacy series will continue with roundtables scheduled for January 28, 2010, in Berkeley, California and March 17, 2010, in Washington, DC.  The FTC is expected to complete the creation of the record during the January session and to explore future initiatives at the meeting in March.

Federation of German Consumer Organisations Successful against Social Networks - Providers Intend to Discontinue Use of Certain Data Protection Provisions

On November 12, 2009, the Federation of German Consumer Organisations (Verbraucherzentrale Bundesverband e.V., “vzbv”), a non-governmental organization acting as an umbrella for 41 German consumer associations announced that the social networks Xing, MySpace, Facebook, Lokalisten, Wer-kennt-Wen and StudiVZ signed undertakings that they would discontinue use of certain terms and conditions and data protection provisions.  The vzbv sent warning notices to the six leading social network providers regarding a number of clauses.

The main criticism from vzbv referred to general terms and conditions and data protection provisions that disadvantaged users and gave wide-ranging rights to the providers.  The provisions regarding comprehensive use of data and data processing have been a primary subject of the proceedings.  These uses and processing often took place without the user’s consent and exceeded the original purpose for which the data were collected.  These practices are supposed to be changed in the future.  The providers promised to implement amendments to the provisions by January 2010 the latest.

The vzbv also has published a position paper that outlines what providers need to be doing from a user perspective.  This guidance includes for example, that the providers should ensure restrictive pre-settings for user profiles to more fully protect new users.  In addition, the providers should assess implications for data protection and consumer protection in case of new technical developments.

For more information please see the press release by vzbv (in German).

Agencies Issue Final Gramm-Leach-Bliley Act Model Privacy Notice

Today, eight federal financial regulatory agencies issued a final Gramm-Leach-Bliley Act ("GLBA") model privacy notice.  The final model notice incorporates financial institutions' required disclosures pursuant to Section 503 of the GLBA.  The GLBA requires, in relevant part, that financial institutions provide consumers with information regarding their collection and sharing of nonpublic personal information.  Financial institutions that adopt the final model notice will be deemed in compliance with the GLBA notice requirements.  The final model notice is the result of the agencies' consumer research and testing.  It is touted as succinct, easy to use and consumer friendly. The final model notice will take effect 30 days after publication in the Federal Register. Publication is anticipated shortly.

Issuance of this model notice follows the enactment, in October 2006, of the Financial Services Regulatory Relief Act (“Relief Act”).  Section 728 of the Relief Act directs the federal financial services agencies to jointly develop a model privacy notice that incorporates all of GLBA-mandated disclosures to consumers.  Section 728 also provides a safe harbor.  Financial services institutions that elect to use the model form will be deemed in compliance with the GLBA notice requirements.  In response to the Relief Act requirements, on March 29, 2007, the financial services agencies published a proposed model privacy notice.  The final model privacy notice is substantially similar to the proposed model with certain revisions based on comments submitted to the agencies and consumer testing.

For further information regarding the final model privacy notice please refer to our earlier post.

Massachusetts Regulator Revises Information Security Requirements (Again)

On October 30, as reported by the Bureau of National Affairs (“BNA”), the Massachusetts Office of Consumer Affairs and Business Regulation stated that final amendments to its information security regulations had been filed with the Massachusetts Secretary of State.  The Standards for the Protection of Personal Information of Residents of the Commonwealth have been the subject of much commentary and a series of amendments as regulators seek to address concerns expressed by businesses over the stringent and specific nature of the regulations.  The most recent round of amendments was announced August 17, 2009.

A final version of the latest amendments has not yet been made public, but the BNA has circulated a copy of what is purported to be the final draft, which includes changes to provisions related to service providers.  First, the definition of “service provider” has been modified to (1) clarify that “any person” who “stores” personal information through the provision of services will fall within the definition’s scope (the term “stores” was not included in the prior version’s definition), and (2) remove the express exclusion of the U.S. Postal Service from the term “service provider.”

The “safe harbor” provision with respect to existing service provider contracts also has been revised.  Pursuant to the regulations, businesses that are subject to the regulations generally must require by contract that third-party service providers implement and maintain appropriate security measures for personal information.  While the previous version of the regulation stated that “any contract a person has entered into with a third party service provider prior to March 1, 2012, shall be deemed in compliance . . . notwithstanding the absence in any such contract of [this requirement], so long as the contract was entered into before March 1, 2010,”  the new version provides that “until March 1, 2012, a contract a person has entered into with a third party service provider to perform services . . . satisfies [this provision] even if the contract does not include a requirement that the third party service provider maintain such appropriate safeguards, as long as said person entered into the contract no later than March 1, 2010.”  The revision clarifies that the deadline for updating service provider contracts entered into prior to March 1, 2010 is March 1, 2012, and any contracts entered into after March 1, 2010 must comply with the regulations upon execution.

Provincial Consumer Protection Regulations in China May Affect Personal Data

Although China has yet to enact a national data protection law, certain provincial-level rules implementing national consumer protection laws impact the collection and use of personal data.  These provincial regulations may warrant specific attention by entities doing business in the relevant Chinese provinces.  The impact of each of these will often be limited, both because they affect only enterprises doing business in the respective provinces and because the actual requirements of each of these regulations are typically modest.  Also, the potential penalties for violation are manageable in most cases. In addition, these provincial regulations could be superseded by national-level data protection legislation, depending on its terms.  Read more...

Agencies Expected to Publish Final Gramm-Leach-Bliley Act Model Privacy Notice

The federal financial services agencies are expected to shortly announce a proposed-final Gramm-Leach-Bliley Act (“GLBA”) model form privacy notice.  The model notice incorporates financial institutions' required disclosures pursuant to Section 503 of the GLBA.  Financial institutions that use the form to provide notice to consumers will be deemed in compliance with the privacy notice provisions of the GLBA.  Once adopted and published in the Federal Register, the financial services agencies' final model notice will take effect in 30 days.

The GLBA requires, in relevant part, that financial institutions provide consumers with notice of their privacy policies and practices.  The privacy notice must describe a financial institution's disclosure of nonpublic personal information to affiliated and nonaffiliated third parties.  In addition, the notice must also give consumers a reasonable opportunity to opt out of certain sharing with nonaffiliated third parties.

In October 2006, the Financial Services Regulatory Relief Act (“Relief Act”) was enacted.  Section 728 of the Relief Act directs the federal financial services agencies to jointly develop a model form privacy notice that incorporates all of GLBA mandated disclosures to consumers.  Section 728 also provides a safe harbor.  Financial services institutions that elect to use the model form will be deemed in compliance with the GLBA notice requirements.  In response to the Relief Act requirements, on March 29, 2007, the financial services agencies published a proposed model privacy form.  The final model privacy form is substantially similar to the proposed model form with certain revisions based on comments submitted to the agencies and consumer testing.

The final model form privacy notice addresses the legal requirements of GLBA and is designed to facilitate consumer comprehension.  In terms of content, it is two pages in length, but may be printed on a single sheet of paper.  The first page is organized in five parts: (i) the title, (ii) an introductory section, (iii) a disclosure table describing the types of sharing by financial institutions and, if appropriate, whether a consumer can limit or opt out of sharing, (iv) a mechanism to limit sharing for opt out purposes, and (v) the financial institution’s customer service contact information.  The second page contains supplemental explanatory information in frequently asked question format, as well as definitions of relevant terms.  The content set forth in the model form must remain unchanged for financial institutions to rely on the safe harbor.

The financial services agencies' announcement of the final model privacy notice is anticipated in the near future although a draft of the final rule has been circulated.

Federal Trade Commission Comes out Swinging: Two-Day Enforcement Haul Totals More than $18.5 Million

The Federal Trade Commission is having a very busy week, announcing settlements in three high profile cases all before the close of business Tuesday.

The FTC today announced a settlement with MoneyGram International, Inc., the second largest provider of money transfer services in the U.S., which allegedly facilitated a host of fraudulent activities undertaken by telemarketers and other con artists.  The FTC charged that these practices violated both the FTC Act and the Telemarketing Sales Rule.  MoneyGram has agreed to pay $18 million into a fund that will be used to pay restitution to consumers for facilitating fraud on American consumers from Canada.  The $18 million settlement represents MoneyGram’s total return on $84 million in fraudulent transactions.  The settlement further requires implementation of a comprehensive anti-fraud program that is reminiscent of the Identity Theft Prevention Programs mandated by the FTC's Red Flags Rule, including employee training and ongoing monitoring to detect fraud.

The FTC also announced today a settlement with Iconix Brand Group, Inc., which owns, licenses and markets apparel brands including Candie's, Mudd, Bongo and OP.  The FTC alleged violations of the Children’s Online Privacy Protection Act ("COPPA") and Section 5 of the FTC Act.  As to the COPPA violations, the FTC noted that several of the brands' websites collected full dates of birth, presumably putting the company on notice that it had collected information from individuals under the age of 13 although it did not notify parents in advance or seek their consent.  In addition, the brands' privacy statements included a representation that the company does not "seek to collect" personal information from individuals under the age of 13, which the FTC charged was a deceptive trade practice in violation of Section 5 of the FTC Act.  Iconix agreed to pay $250,000 in civil money penalties and to delete all information collected and maintained in violation of COPPA, in addition to other equitable measures such as training employees.

Yesterday, the FTC announced that ChoicePoint, Inc. agreed to strengthen its data security in order to settle charges that it failed to implement a comprehensive information security program as required by the earlier consent order it entered into with the agency following its well-publicized 2005 security breach.  This agreement, which expands the company's obligations under the original consent order, follows a security breach that occurred in 2008.  ChoicePoint allegedly turned off a security feature used to monitor access to one of its databases and failed to detect that the feature was disabled for four months.  During that period, the FTC alleged that the personal information of 13,750 people was compromised, putting them at risk of identity theft.  In addition to paying $275,000 to be used for consumer redress, the modified court order requires ChoicePoint to report to the FTC every two months for the next two years, providing "detailed information about how it is protecting the breached database and certain other databases and records containing personal information."

The three cases, following closely on the heels of seven Safe-Harbor-related settlements, demonstrate the FTC's resolve to enforce more aggressively and levy larger fines when settling cases.

Boxing and Concepts of Harm: Are Consumers Suffering a TKO on Content?

Maybe, but it's not that kind of "boxing"...think walls and a lid instead of a ring.  "Boxing is where a consumer’s vision and choices are limited by his or her digital history and the analytics that make judgments based on that digital history."  Government agencies are concerned with outcome-based analytics and its impact on consumer choice.  Read more on "Boxing and Concepts of Harm," written by Marty Abrams of the Centre for Information Policy Leadership, published in the September 2009 issue of Privacy and Data Security Law Journal.
 

Report Finds America Rejects Targeting Setting-Up Policy Debate

In its announcement that it would convene a series of public roundtables to address developing privacy issues, the Federal Trade Commission requested empirical data on consumer privacy expectations. In response to that request, researchers at the University of California at Berkeley and the University of Pennsylvania have released a study entitled "Americans Reject Tailored Advertising." Survey data reported in the study found that 66% of Americans reject targeted advertising online; 86% reject such ads when told they are made possible through online data collection. The study also makes the case that Americans would like much stricter laws governing the data collected online and higher penalties for failures to comply.

The study did not explore consumers' perceptions of the role played by targeted advertising in providing free content to users or their willingness to pay for content in the absence of that advertising support. The House Energy and Commerce Committee has announced its intent to address these issues in the current session of Congress. In the absence of alternative empirical data, this study will feature prominently in the policy debate about regulating behavioral targeting in the U.S. and Europe.

FTC Announces Public Roundtables on Consumer Privacy Issues

On September 15, 2009, the Federal Trade Commission unveiled a series of public roundtables that will focus on the effect of modern technology and business practices on the privacy of consumer information.  The goal of the panels is to explore how to best balance the concerns for consumer privacy, beneficial use of consumer information and technological innovation.  The discussions will address myriad technologies and practices, such as social networking, cloud computing, behavioral marketing, mobile marketing and, generally, the collection of consumer information for various purposes.  The roundtables will also consider the adequacy of existing legal and self-regulatory frameworks.  Participants will include academics, privacy experts, consumer advocates, industry representatives, technology experts, legislators, and experts from outside the United States.  The Commission has asked individuals and organizations to submit requests to participate as panelists and suggest discussion topics.  The Commission also has asked interested parties to submit written comments and research on the issues of (i) risks, concerns and benefits associated with the collection and use of consumer information, (ii) consumer expectations of how their information is used, and (iii) the adequacy of existing legal requirements and self-regulatory regimes in protecting consumer privacy interests.

Click here for more information on the Commission’s news release.

Massachusetts Revises Information Security Regulations and Extends Deadline for Compliance

On August 17, 2009, Massachusetts announced revisions to its information security regulations and extended the deadline for compliance with those regulations.  In the press release announcing the revised regulations, the Undersecretary of the Massachusetts Office of Consumer Affairs and Business Regulation noted the concerns of small business leaders regarding the impact on their companies, stating that the updated regulations “feature a fair balance between consumer protections and business realities.”

First and foremost, the revisions emphasize a more flexible, risk-based approach to developing an information security program.  Previously the regulations required the adoption of a program incorporating specific elements without regard to the particular concerns of individual businesses.  The revised regulations instead direct businesses to implement an information security program that takes into consideration what is “appropriate to (a) the size, scope and type of business … ; (b) the amount of resources available to such person; (c) the amount of stored data; and (d) the need for security and confidentiality of both consumer and employee information.” 

Second, the revisions modify several of the information security program requirements to reflect the risk-based approach.  For example, employers that must protect personal information from terminated employees will not be obligated to do so by “immediately terminating their physical and electronic access to such records, including deactivating their passwords and user names.”  Rather, the new regulation has a more customizable requirement that such employers “prevent[] terminated employees from accessing records containing personal information.”

Third, the definition of “encrypted” has been amended so as to make the encryption requirement technology-neutral, and there is a general emphasis on technical feasibility with respect to the various technological elements of an information security program.  For example, the revisions qualify that all computer system security requirements, including secure user authentication protocols and secure access control measures, should be implemented “to the extent technically feasible.”  Previously, only encryption was subject to the technical feasibility qualification.

Fourth, the term “service provider” is now specifically defined, and persons who own or license personal information will have to include information security requirements in their contracts with third-party service providers.  This parallels the service provider provision contained in the FTC’s Safeguards Rule promulgated pursuant to the Gramm-Leach-Bliley Act.

Finally, the compliance deadline for these regulations has been extended to March 1, 2010.  This is the third time Massachusetts has extended the deadline, following prior extensions that occurred in February 2009 and November 2008.

APEC Forum Discusses International Privacy Legislation Developments

On July 28, 2009,  the Data Privacy Subgroup meeting at the Asia-Pacific Economic Cooperation (APEC) Forum in Singapore reported a number of privacy-related legislative developments on the horizon.  Among the highlights:

  • On July 15, the Malaysian Cabinet approved privacy legislation to be enacted by the Parliament in early 2010 
  • Vietnam is set to enact consumer protection legislation including privacy provisions in 2010 
  • Hong Kong's Privacy Commissioner will soon begin a review process to evaluate how privacy law has kept up with changing technology
  • The Philippines is set to enact privacy legislation based on the APEC Principles by the end of 2009
  • Thailand is expected to pass privacy legislation in the near future
  • The Law Reform Commission in New Zealand is laying the groundwork for legislation in 2010
  • Chile plans to enact legislation creating a government authority responsible for privacy and transparency

The Centre for Information Policy Leadership facilitated workshops contributing to the legislative processes in Vietnam and the Philippines.

Agencies Issue Final Rules on Credit Report Accuracy under FACTA

The Federal Trade Commission (“FTC”) recently issued new rules and guidelines to promote the accuracy of consumer information included in credit reports.  The final rules and guidelines were issued in conjunction with the Board of Governors of the Federal Reserve System, the Federal Deposit Insurance Corporation, the National Credit Union Administration, the Office of the Comptroller of the Currency and the Office of Thrift Supervision (the “Agencies”) pursuant to Section 312 of the Fair and Accurate Transactions Act of 2003 (“FACTA”).  The Agencies’ release regarding the new rules, entitled “Procedures to Enhance the Accuracy and Integrity of Information Furnished to Consumer Reporting Agencies Under Section 312 of the Fair and Accurate Credit Transactions Act” and “Guidelines for Furnishers of Information to Consumer Reporting Agencies,” was issued on July 1, 2009.  The final rules and guidelines will take effect on July 1, 2010. 

The final rules and guidelines include provisions allowing consumers to dispute inaccuracies in their credit files directly with entities that furnish information to credit reporting agencies, including financial institutions and other organizations.  The Agencies’ guidelines specify the steps credit information furnishers should take to ensure the accuracy and integrity of the information they provide to credit reporting agencies, including suggestions such as when it may be necessary to provide supplemental information in order to avoid creating misleading impressions about creditworthiness.  The accuracy and integrity of information contained in credit reports is critical to individual consumers, as this information is used to assess eligibility for credit, employment, insurance and housing, and consumers with errors in their credit reports may be denied access to benefits.    

A copy of the final rules and guidelines is available here.

Washington Court Rules that IP Addresses Are Not Personally Identifiable Information

In a closely-watched case, the U.S. District Court for the Western District of Washington recently held that Internet Protocol (“IP”) addresses do not constitute personally identifiable information (“PII”). The plaintiffs in Johnson v. Microsoft Corp. brought a class action suit against Microsoft claiming that the collection of consumer IP addresses during the Windows XP installation process violated the XP End User License Agreement. The Agreement stated that Microsoft would not collect PII without the user’s consent. The plaintiffs referenced Microsoft’s own online glossary to support their claim that IP addresses should be considered PII. The glossary defined “personally identifiable information” as “[a]ny information relating to an identified or identifiable individual. Such information may include…IP address.” In granting summary judgment in favor of Microsoft, U.S. District Court Judge Richard Jones found that “[i]n order for ‘personally identifiable information’ to be personally identifiable, it must identify a person. But an IP address identifies a computer.”

The Washington court’s ruling diverges from other recent rulings in the United States and Europe. In 2008, New Jersey’s Supreme Court held that Internet Service Providers (“ISPs”) are forbidden from disclosing subscriber IP addresses without a subpoena. The court held that New Jersey citizens have a “reasonable expectation of privacy” in the “subscriber information they provide to Internet service providers – just as New Jersey citizens have a privacy interest in their bank records stored by banks and telephone billing records kept by phone companies.” State v. Reid, 954 A.2d 503 (N.J. 2008).

Similarly, the European Union’s Article 29 Data Protection Working Party has noted that ISPs should “treat all IP information as personal data” unless the ISPs can “distinguish with absolute certainty that the data correspond to users that cannot be identified.” The Working Party has recommended that search engines delete or anonymize IP addresses once they are no longer needed, and should not retain the data longer than six months.

The issue of whether IP addresses are considered PII as a matter of law has significant implications for companies that collect and use consumer online information. To the extent IP addresses are considered PII, companies that use IP addresses for business purposes would be required to comply with numerous legal requirements with respect to that data.

Marketing Industry Groups Propose Behavioral Advertising Guidelines

On July 2, 2009, five marketing industry associations jointly published a set of voluntary behavioral marketing guidelines entitled “Self-Regulatory Principles for Online Behavioral Advertising.” The American Association of Advertising Agencies, the Association of National Advertisers, the Direct Marketing Association, the Interactive Advertising Bureau and the Better Business Bureau developed the standards, which correspond to the self-regulatory principles proposed by the Federal Trade Commission (“FTC”).

Behavioral advertising involves collecting and analyzing information about consumer online behavior for marketing-related purposes, such as serving targeted ads, or developing purchase propensity models. In the U.S., the practice has come under scrutiny by consumer groups, legislators and the FTC. The FTC published a second report on its own proposed self-regulatory principles on February 12, 2009.

The new self-regulatory guidelines are based on seven principles: Education, Transparency, Consumer Control, Data Security, Consent to Material Changes, Sensitive Data and Accountability. The principles call on participating organizations to (i) conduct outreach campaigns to educate consumers about behavioral advertising, (ii) provide clear disclosures about their online behavioral advertising practices (including notices at data collection points), (iii) allow consumers to choose whether their data is used for behavioral advertising, (iv) provide security for consumer information and limit its retention, (v) obtain consumer consent to material changes regarding the use of their information, and (vi) require parental consent for the use of information collected from children under the age of 13. The principles also call for establishing an accountability program for monitoring compliance with the guidelines and reporting non-compliance to appropriate government agencies. The Better Business Bureau and the Direct Marketing Association are currently working together to develop accountability mechanisms, which are intended to be in place by early 2010.

The publication detailing the Self-Regulatory Principles is available at www.iab.net/behavioral-advertisingprinciples.

Obama Proposes New Agency to Regulate Consumer Financial Privacy

On June 30, 2009, the Obama Administration sent legislation to Congress that would create a new Consumer Financial Protection Agency ("CFPA").  Working with state regulators, the new agency would assume authority for the privacy provisions of the Gramm-Leach-Bliley Act, and would have the power to write rules and impose penalties pursuant to a variety of existing statutes, including the Fair Credit Reporting Act and the Fair and Accurate Credit Transactions Act.  To date, these powers have been shared among all financial services regulators, including the Federal Trade Commission ("FTC").  Under the proposal, the FTC would retain primary responsibility for preventing fraud and encouraging security in the financial markets. 

While some regulatory authority for financial products and services protections would flow from the FTC to the CFPA, the FTC would have increased powers to issue rules related to unfair and deceptive practices, and an enhanced ability to issue civil monetary penalties.  The proposal also includes expanded FTC authority over the banking sector with respect to data security.  While the legislation proposes transferring staff from certain financial services regulators, there would be no transfer of staff from the FTC.  Accordingly, the FTC may have more resources to pursue other consumer protection issues, including privacy in non-financial markets.

The Administration's full report on its financial reform plan can be viewed here.

Obama Proposes New Financial Services Consumer Protection Agency

The Obama Administration today formally announced its sweeping proposal for new regulation of the financial industry.  The plan proposes the formation of a new watchdog agency that would seek to protect consumers' interests.  The proposal raises a number of privacy and data security questions, such as the role of the new financial services consumer protection agency in protecting privacy and data security and the continued role of the Federal Trade Commission as the lead agency in this area.  The announcement is available here.  We will keep you posted as more details regarding the plan emerge.

Sears Settles FTC Enforcement Action Regarding Consumer Tracking

On June 4, 2009, the Federal Trade Commission (“FTC”) reported that Sears Holdings Management Corporation (“Sears”) agreed to enter into a settlement regarding the Commission’s allegations that the company violated Section 5 of the FTC Act in connection with a new online community application it had developed.  Participation in the community allowed Sears to track consumers’ online and, to some extent, offline activities.  The FTC’s action is notable as a potential precursor to future enforcement by the FTC in the areas of both transparency and tracking online behavior, the latter having been previously highlighted as an area of interest for the agency.  The settlement, discussed in more detail below, is notable in that its requirements make clear that substantial tracking of consumer behavior must be sufficiently transparent (not disclosed only in a lengthy privacy policy or agreement), consumers’ opt-in consent to such tracking must be obtained and, disclosures regarding the nature of the tracking must be made at a meaningfully early stage of the transaction.

The enforcement action began after Sears disseminated a “research” software application for consumers to download and install on their home computers in connection with the “My SHC Community” program.  According to the FTC, Sears represented to consumers that this software application, if downloaded and installed, would track consumers’ “online browsing” activities.  The FTC alleged that Sears failed to disclose to consumers that the application would (i) track nearly all of the consumers’ online behavior (including information provided in secure sessions with third-party websites, shopping carts and online accounts), (ii) track certain offline activity on the computer, and (iii) transmit most of the tracked information to Sears’ remote computer servers.  In its complaint, the FTC argued that these facts would be material to consumers when deciding whether to install the software, and Sears’ failure to disclose the information constituted a deceptive act in violation of Section 5 of the FTC Act.  The FTC acknowledged the application “functioned and transmitted information substantially as described in the [Privacy Statement and User License Agreement],” but noted that this disclosure was available only in the lengthy agreement provided near the end of the multi-step registration process.

As part of the proposed settlement, Sears has agreed to do the following:

  • Disclose to consumers all of the types of data that will be tracked by any software program or application disseminated by or on behalf of Sears, its subsidiaries or affiliates, that is capable of being installed on consumers’ computers and is used to monitor, record or transmit information about activities occurring on those computers or data that may be stored on, created on, or transmitted to or from those computers.  Disclose how data collected by such an application may be used, and whether the data may be used by a third party.  In accordance with the settlement, this information must be provided to the consumer on a distinct page prior to the display of any privacy policy, terms of use or end user license agreement.
  • Obtain express, opt-in consent from consumers to the download of any such application and the collection of data through use of a button or link that is not pre-selected and is clearly labeled.
  • Provide notification within thirty days of approval of the settlement to consumers who previously installed such an application.  This notification must explain (i) that they installed a Sears’ tracking application, (ii) that the application collects and transmits data as described in the company’s “Privacy Statement & User License Agreement,” and (iii) how they may uninstall the application.  The notification must be prominently posted on the My SHC Community website for two years from approval of the settlement.
  • Within three days of the approval of the settlement, discontinue collecting any data transmitted by such applications installed prior to approval of the settlement.
  • Within five days of the approval of the settlement, destroy any information collected about consumers by Sears through the use of the application in all cases where the application was installed prior to approval of the settlement.

German government introduces € 50,000 penalty on unsolicited phone calls

On May 15, 2009, the German Federal Council adopted the "Act against unsolicited commercial phone calls and improvement of consumer protection."  According to the Act, violations of the existing prohibition on unsolicited commercial phone calls can now be sanctioned with a fine up to € 50,000.

In addition, the Act clarifies that a commercial phone call is only lawful if the recipient has given his or her prior explicit consent to receive the call.  The provision is intended to prevent the caller's reliance on consent that may have been given by the recipient in a totally different context or after the call was placed.  Further, those placing commercial phone calls may not suppress their phone number or identity.  Violations of this prohibition may be sanctioned with a fine of up to € 10,000.  The Act will enter into force after publication in the official federal gazette.  The full text of the Act (in German) can be found here.

First German Study about Costs of Data Breach Published

In February 2009, the Ponemon Institute published the results of its inaugural study "Germany - 2008 Annual Study: Cost of a Data Breach."  The study is the first such research study undertaken in Germany, using data from actual incidents to estimate the costs of dealing with data breaches by German companies.  The study examined the experience of 18 German organizations that suffered a breach.  These case studies reviewed ranged in size an incident involving less than 3,750 records to an incident involving more than 90,000 records.  The breaches reviewed occurred across ten industry sectors. 

According to the study, the average cost of a data breach in Germany is €112 per compromised record.  The total cost of handling the breaches ranged from €267,000  to €6.75 million, the average being over €2.41 million.  To access the study, click here.

FTC Voices Strong Support for Federal Data Security Legislation

On May 5, 2009, the Federal Trade Commission’s ("FTC's") Acting Director of the Bureau of Consumer Protection, Eileen Harrington, testified before the House Energy and Commerce Committee Subcommittee on Commerce, Trade and Consumer Protection in support of the proposed federal Data Accountability and Trust Act (H.R. 2221).  The Act would require companies to implement reasonable data security policies and procedures to protect personal information.  It would also mandate security breach notifications for consumers affected by data security breaches.

Ms. Harrington stated that the FTC views lax data security as a threat to the marketplace and, therefore, strongly supports the proposed legislation.  The legislation is limited in scope to address only electronic data, but the FTC advocated expanding that scope to include hard copy data.  The FTC also supported provisions in the proposed statute that give consumers rights to access and dispute the accuracy of information held by data brokers, but sought assurances that such rights would be compatible with and not displace the existing protections afforded to consumers under the Fair Credit Reporting Act.

In the FTC’s opinion, a key provision of the legislation grants the Commission authority to impose civil penalties for violations.  Ms. Harrington contrasted this proposed authority with the FTC's current data security enforcement mechanism that is generally limited to injunctive relief the agency seeks when alleging that information security practices are unfair or deceptive under Section 5 of the FTC Act.  The proposed legislation, on the other hand, would allow the FTC to undertake enforcement actions against practices it deems harmful to consumers, irrespective of whether such practices could be construed as unfair or deceptive.  In addition, the rulemaking authority the legislation provides would enable the FTC to promulgate enforceable regulations establishing standards for data security.  

Statements and testimony of Ms. Harrington and other witnesses are available here.

FTC Chairman Jon Leibowitz Appoints Senior Staff

Federal Trade Commission Chairman Jon Leibowitz has appointed six senior staff members with extensive experience in the private sector, in the public interest community, in academia, and in government.

“We’re delighted to attract such a talented and creative group of people,” Leibowitz said. “Their leadership and expertise will help ensure that the Commission’s work on behalf of American consumers will continue to be effective. We’re very fortunate.”

Richard A. Feinstein, who was appointed Director of the Bureau of Competition, is rejoining the agency from a partnership at Boies, Schiller & Flexner LLP, where he focused on antitrust litigation and counseling. He was formerly an Assistant Director in the Bureau of Competition’s Health Care Services and Products Division, focusing on antitrust enforcement, including anticompetitive practices and mergers involving health care providers and payers, and anticompetitive conduct in the pharmaceutical industry. Feinstein worked previously at McKenna & Cuneo, LLP, and he was a trial attorney and supervisor in the Antitrust Division of the U.S. Department of Justice.

David C. Vladeck, who will serve as Director of the Bureau of Consumer Protection, has been a Professor of Law at Georgetown University Law Center, teaching federal courts, government processes, civil procedure, and First Amendment litigation. He co-directed the Center’s Institute for Public Representation, a clinical law program for civil rights, civil liberties, First Amendment, open government, and regulatory litigation. Vladeck previously spent almost 30 years with Public Citizen Litigation Group, including 10 years as Director. He has argued a number of First Amendment and civil rights cases before the U.S. Supreme Court, and more than 60 cases before the federal courts of appeal and state courts of last resort.

Joseph Farrell, who was named Director of the Bureau of Economics, has been a Professor of Economics at the University of California, Berkeley, where he has been Chair of the Competition Policy Center and an Affiliated Professor in the Haas School of Business. He also has served as Deputy Assistant Attorney General and Chief Economist for the Antitrust Division of the U.S. Department of Justice, and as Chief Economist for the Federal Communications Commission. His research has centered on competition policy, compatibility standards, and innovation. Farrell is a Fellow of the Econometric Society.

Susan S. DeSanti, who will be Director of Policy Planning, joins the Commission from Sonnenschein Nath & Rosenthal, where her practice has focused on antitrust counseling and litigation in a variety of industries. She previously spent 15 years at the Commission, during which she helped develop federal antitrust policy in standard setting, intellectual property licensing, antitrust and patent issues, generic drug entry, mergers, and joint ventures among competitors. During that time, she served in a variety of positions, including Director of Policy Planning, Deputy General Counsel for Policy Studies, senior attorney advisor to Chairman Robert Pitofsky, and attorney advisor to Commissioner Dennis Yao. In addition to several years in private practice before she joined the Commission, DeSanti recently served as Senior Counsel to the Antitrust Modernization Commission.

Jeanne Bumpus, who was re-appointed as Director of the Office of Congressional Relations, has served in that position since June 2006. She was a principal advisor to Senator John McCain and served as Staff Director and Chief Counsel for the U.S. Senate Committee on Commerce, Science, and Transportation. Bumpus began her work on Capitol Hill in the office of Washington State Senator Slade Gorton, where she served as Legislative Counsel. Earlier, she worked as an associate in the law firm of Davis Wright Tremaine in Seattle, Washington.

Joni Lupovitz, who will serve as Chief of Staff to the Chairman, joined the FTC in 1999 as an attorney in the Bureau of Consumer Protection’s Division of Enforcement and was promoted to Assistant Director for Enforcement the following year. Since 2005, she has served as an attorney advisor in the Office of Commissioner (now Chairman) Leibowitz, focusing on consumer protection matters. Before joining the FTC, Lupovitz was a partner with McDermott, Will & Emery, where she had a diverse civil litigation and administrative practice.

The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. To file a complaint in English or Spanish, visit the FTC’s online Complaint Assistant or call 1-877-FTC-HELP (1-877-382-4357). The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 1,500 civil and criminal law enforcement agencies in the U.S. and abroad. The FTC’s Web site provides free information on a variety of consumer topics.

MEDIA CONTACT:

Office of Public Affairs
202-326-2180

Online Behavioral Advertising Attracts Attention in Europe

Various authorities, both at a European and a national level, are currently addressing the issue of online behavioral advertising. On March 31, 2009, Meglena Kuneva, the European Commissioner for Consumer Affairs, gave a keynote address in Brussels in which she raised the issue of online behavioral advertising and addressed the need to enhance consumer protection related to the practice. While recognizing the numerous beneficial applications for consumers made possible by the Internet, Kuneva expressed her concern that the World Wide Web could become the “world wide west” and called for a better balance between the interests of businesses and consumers. The full text of Ms. Kuneva’s address is available here.

This issue has also attracted attention at the national level and is currently being addressed in some Member States. On March 26, 2009, the French Data Protection Authority (CNIL) issued a report on online behavioral advertising stating that current business models are, in many aspects, a threat to privacy and do not comply with the French Data Protection Act. The CNIL called for more transparency, clear and user-friendly privacy notices, and more wide-spread collection of explicit consumer consent to behavioral advertising. The CNIL also encouraged businesses to adopt a code of conduct and to develop more effective tools that would allow Internet users to have control over information about them. The full report is available (in French) here.

Finally, the French Senate recently completed a study on online tracking and tracing devices and their impact on people’s privacy. The Senate organized a hearing with various stakeholders in which it addressed the question of existing and future tracking technologies and how these technologies can be better addressed in the context of the French Data Protection Act. The Senate is expected to issue a public report in the near future, which may contain legislative proposals to amend the French Data Protection Act.

Consumer Privacy Protection a Top Priority for the FCC

This week, the Federal Communications Commission announced a broad consumer privacy enforcement action against over 600 telecommunications carriers.  The Commission issued notices of liability against carriers that failed to certify compliance with regulations governing the protection of Consumer Proprietary Network Information (“CPNI”) and carriers that filed inadequate certifications.  The Commission proposed fines of $20,000 against carriers that failed to file the required certification and up to $10,000 against carriers whose certifications were non-compliant.

CPNI is information that carriers collect concerning the quantity, technical configuration, type, destination, location and amount of use of a telecommunications service by a customer.  CPNI also includes information of the type contained in telephone bills.  FCC regulations require carriers to establish and maintain systems designed to ensure adequate protection of CPNI.  The regulations further require carries to certify their compliance annually and provide an accompanying statement explaining how their procedures ensure compliance.  Carriers also must provide a summary of customer complaints received in the past year concerning unauthorized releases of CPNI.
 
The FCC’s acting chairman, Michael J. Copps, stated that consumer privacy protection is a top priority for the Commission.  The Commission views the annual certification as essential for ensuring that carriers protect the sensitive information that they collect about customers and the Commission’s ability to monitor compliance.  Mr. Copps expressed hope that the scale of this enforcement action will facilitate compliance with CPNI rules going forward.  Click here to view the Commission’s news release.

Alleged Violations of a Privacy Policy

A recent federal court decision offers a detailed analysis of several theories of liability for violations of a privacy policy.  Pinero v. Jackson Hewitt Tax Service Inc., No. 08-3535, 2009 WL 43098 (E.D. La. January 7, 2009). 

Plaintiff Pinero visited Jackson Hewitt Tax Service in Louisiana to have her tax returns prepared.  During her visit, she provided Jackson Hewitt with confidential information such as her Social Security number, date of birth and driver’s license number.  Pinero signed Jackson Hewitt’s privacy policy, which stated that Jackson Hewitt had policies and procedures in place, including physical, electronic, and procedural safeguards, to protect customers' private information.  Pinero alleged that she relied on this statement in her decision to turn over her information.

Pinero contended that sometime in early 2008, defendants disposed of her 2005 federal and state tax returns intact in a public dumpster.  An unrelated individual found Pinero’s tax returns, as well as those of over 100 other people, and alerted a local television news station.

Pinero brought a putative class action, asserting state law claims of fraud, breach of contract, negligence, invasion of privacy, violation of the Louisiana Database Security Breach Notification Law ("LDSBNA") and violation of the Louisiana Unfair Trade Practices Act (LUTPA).  She also alleged that Jackson Hewitt violated 26 U.S.C. § 6103, which restricts certain disclosures of tax returns.  Pinero sought general damages for fear, panic, anxiety, sleeplessness, nightmares, embarrassment, hassle, anger, lost time, loss of consortium, and other emotional and physical distress, as well as special damages for credit monitoring, credit insurance, reimbursement for all out-of-pocket expenses related to notifying creditors of the improper disclosure, and reimbursement for all out-of-pocket expenses related to identity theft.

Jackson Hewitt moved to dismiss all claims.  Highlights of the court’s decision include:

  • Dismissal of the negligence claim because the increased risk of identity theft is too speculative to qualify as actual damage;
  • dismissal of the LDSBNA claim, in part because it only applies to breaches of computerized data;
  • dismissal of the contract claim, in part because expenses related to credit monitoring to guard against future identity theft are not compensable damages;
  • dismissal of the fraud and LUTPA claims (with leave to re-plead) for failure to explain why the representations in the privacy policy were misleading, since the mere breach of those promises does not alone establish that they were fraudulent;
  • dismissal of the claim under 26 U.S.C. § 6103, since that statute only prohibits disclosure of tax returns by persons to whom access to tax returns was granted by the IRS; and
  • denial of the motion to dismiss the invasion of privacy claim, since the alleged facts supported a claim for unreasonable public disclosure of private facts.

In response to this decision, Pinero filed an amended class-action complaint, re-pleading the fraud and LUPTA claims and maintaining the invasion of privacy claim.