Tag Archives: Yahoo!

Article 29 Working Party Calls on FTC to Investigate Online Retention and Anonymization Policies

In a letter to the U.S. Federal Trade Commission dated May 26, 2010, the Article 29 Working Party expressed concerns regarding the retention and anonymization policies of Google, Yahoo! and Microsoft.  Specifically, the Working Party requested that the FTC examine the compatibility of the three search engine providers’ actions with provisions of Section 5 of the FTC Act which prohibits unfair or deceptive trade practices.

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Behavioral Advertising Complaint Filed with the FTC

Today three advocacy organizations filed a complaint with the Federal Trade Commission (“FTC”), demanding that it investigate and impose drastic requirements on entities involved in online data analytics and behavioral advertising.  In their complaint, the U.S. Public Interest Research Group (“U.S. PIRG”), the Center for Digital Democracy and the World Privacy Forum target Google, Yahoo!, BlueKai, PubMatic, TARGUSinfo and others for allegedly participating in what the U.S. PIRG terms a “Wild West” of online collection and auctioning of data for marketing purposes.

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