Next Jump Agrees to Stop Using Borders Customer List and Trademarks

On September 6, 2011, a bankruptcy court approved an agreement between bankrupt bookseller Borders Group, Inc. (“Borders”) and Next Jump, Inc., (“Next Jump”) regarding Next Jump’s alleged trademark infringement and unauthorized use of Borders’ customer information.  Next Jump stipulated that it will not communicate with persons on Borders’ customer list, and that it would remove the Borders name and marks from websites that Next Jump owns or operates.

On August 31, 2011, Borders filed a complaint against Next Jump alleging breach of contract and trademark infringement, among other claims.  Next Jump, which operated a Borders website (bordersrewardsperks.com), had access to email addresses of some Borders customers who were members of Borders Rewards and Borders Rewards Plus.  According to the complaint, Next Jump violated its contract with Borders by soliciting Borders Rewards Perks (“BRP”) customers to join OO.com, a website owned by Next Jump, and by using Borders marks on Next Jump websites.  Specifically, Borders alleged that Next Jump sent emails falsely stating to BRP customers that “Borders Rewards Perks has partnered with OO.com.”  Borders also claimed that Next Jump similarly misled BRP customers by using Borders marks on its OO.com website and by falsely claiming on the bordersrewardsperks.com website that it “will be migrating to OO.com.”  The complaint stated that Next Jump continued these practices after Borders terminated the agreement between them.

The settlement agreement between Borders and Next Jump stipulates that Next Jump will: (1) disable the bordersrewardsperks.com website; (2) stop sending emails to BRP customers, including those who registered on OO.com as a result of Next Jump’s solicitation; (3) not use any data derived from the BRP customer list; (4) remove Borders marks on websites that it owns or controls; and (5) purge the BRP customer list, including those who were “migrated” to OO.com, from its systems.

This agreement comes at a critical point in the Borders bankruptcy proceedings.  The bidding deadline for Borders’ intellectual property assets, including customer lists, was September 8, 2011, just two days after the agreement was entered by the court.

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Comments (2)

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  1. Shawn says:

    I used BRP a lot over the past year and had over 3000 points, as well as two offers that were considered “anytime overwhelming offers (AOO)”. These AOO’s that I won have already been charged to my credit card (at $25.00 each) and once they were to be used, I would be issued a credit in the amount of $50.00 – a refund of the original bill amount plus $25.00.
    What am I supposed to do now? I can not access the bordersrewardsperks.com website and I don’t want to lose these offers. I logged into the oo.com website; however, for some reason my account is not active there either. A couple of weeks ago, it was active and I was actually using it to shop, BUT the AOO’s were only available through bordersrewardsperks.com. Those DID NOT carry over. I think I’m out the AAO’s (which is a total of $50.00) and the total points that I had (which totals around $30.00).
    If anyone has any answers to my questions, please let me know.
    Thank you-
    Shawn

    • jeana says:

      if you find out the answer Shawn please email me. I am in the same predicament. I bought a reward and never used it either. I was just going to try and use it toward a Christmas present.. BIG SURPRISE.. it doesn’t exist anymore.

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